projects
Below are a few examples of brands I’ve worked with. Click through to see details of our work together!
Capital One
I am currently a Sr. Art Director at Capital One. I work in the Brand department on premium products, both digital and physical.
REBELLE
Rebelle is a women’s community and boutique conference. I am a founding member as well as the volunteer Creative Director.
THE BROAD
Richmond’s first women’s social club + co-working space. A local designer and I teamed up to create the visual brand for The Broad!
FRONTPOINT
A DIY home security system. I created corporate collateral and conducted product photo shoots.
SCOOP
A modern twist on your old-fashioned neighborhood ice cream shop! I created the visual brand as well as additional print and packaging pieces.
Personal Branding
Guestroom Creative is the graphic design business I launched in Jan. 2017
Premiere Talent Partners
A staffing, recruiting + talent acquisition company. I was hired to create tradeshow collateral for their new brand.
reviews
logos
Below are a few examples of brands I’ve recently completed. Some are new businesses, and some are re-brands. I am no longer doing brands/logos full-time. I am taking brand clients on a case-by-case basis. If you are interested in applying to work with me on a new brand, please shoot me a message!
We discuss:
purpose of their business
adjectives that describe their brand
who is their ideal customer
their strengths + weaknesses
what makes them unique
who their competitors are
their brand personality
I determine:
what color palette will evoke the desired emotions
what style is going to attract their target customer + set them apart in their industry
what font/type treatment will match the style we’ve chosen
any additional imagery needed to tell their brand story